Case · Schneider GmbH — Schneider GmbH Brand Film
Since 1977, Schneider has stood for professional equipment for bakeries, pâtisseries and the hospitality trade. A family business, more than 4,500 products and a brand now in use around the world — told where it takes shape.
A piping bag, a proofing basket, a measuring jug: tools that bakeries and kitchens take for granted — the way they get there, less so. For the new brand film we followed that way at the company's home in Albershausen, from the meeting table and the screen printing to the parcel on the roller conveyor.
- Client
- Schneider GmbH
- Industry
- Brand Film
- Services
- Brand Film
Main Film (16:9)
Reel (9:16)
The Approach
No narrator, no interviews — the film tells its story through picture and music alone. It opens with a view from above onto the company site, then moves closer step by step: to the table in the office, to the machine where piping bags receive their logo, into the aisles of the high-bay warehouse. Throughout, the camera stays with the people and the work in their hands. Small details — ink running into the machine, a label under the scanner, tape bearing the Schneider name — link the stations into one continuous process.
The Result
Three formats from one shoot: a brand film in 16:9, a dedicated 9:16 cut for vertical screens and a photo series. Together they show what lies behind an item number — people, practised hands and a warehouse from which the parcels go out to bakeries, pâtisseries and kitchens.
8+
Years of experience
Brand Film
single source
2026
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Brand Film
