Case · Friedl GmbH — Precise. Reliable. Personal.
Two shoots accompanying the entire manufacturing process – from raw material to the finished lamination stack. In focus: the people, machines and precise processes behind production.
Toolmaking and stamping is supplier work: whatever leaves the building ends up inside an electric motor or an assembly, invisible from the outside. For the new website we therefore visited the shop floor twice — in spring and in October — and followed the path from coil to finished part.
- Client
- Friedl GmbH
- Industry
- Industrial Photography
- Services
- Photography · Drone · Post-Production
The Approach
Available hall light instead of a built set, so the colours of the machines, the flying sparks and the movement stay in the frame. Alongside that, calm object shots of the dies and components, and aerial views placing the site as a whole.
The Result
A set of images that demonstrates manufacturing depth rather than claiming it — people at the machines, the die as the core skill, the component as the result.
Client voice
“Our joint projects with Florian are simply outstanding and exactly as we imagined them! With his eye for detail and his professionalism, the results have turned out great. The collaboration is always harmonious and successful.”
Silas BaretManaging Partner, Friedl GmbH8+
Years of experience
Photography
single source
2025
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Photography · Drone · Post-Production
