Case · Feuerwehr Korntal-Münchingen — “Get In, Join In!” — A Recruitment Film
Fire, action, team spirit — “Steig ein, mach mit!” shows what the fire brigade stands for and who is behind it. A recruitment campaign for the Korntal-Münchingen volunteer fire brigade.
When the alarm goes, everything else is left behind: the working day, the family, playtime with the kids. The Korntal-Münchingen fire brigade is a volunteer service — everyone who turns out does so alongside a job and everyday life, in the two divisions of Korntal and Münchingen.
- Client
- Feuerwehr Korntal-Münchingen
- Industry
- Brand Film
- Services
- Cinematography · Drone · Post-Production
The Approach
The film follows the path from alarm to operation without a single voice-over line: images and music carry the story. It opens from the air above the station, moves into the locker room where jackets go on and helmets come down from the shelf, and rolls out with the engines. Then the camera moves in close — to breathing masks, to the water cannon on the vehicle, to the flames, to a technical rescue from a car as glass shatters and sparks fly. In front of the camera: the firefighters, their vehicles and their equipment.
The Result
Just under two and a half minutes without a spoken word. At the end, a white card reads only “Wir für Korntal-Münchingen” — for Korntal-Münchingen — followed by the call to action that gives the film its name: get in, join in. Not an appeal, but an invitation: the film shows what you are needed for here and leaves the next step to the viewer.
10+
Countries
Brand Film
single source
2021
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Cinematography · Drone · Post-Production
