Case · HWA AG — The Story of HWA
From the early days to today — the opening chapter of a series about the history of HWA.
- Client
- HWA AG
- Industry
- Brand Film
- Services
- Concept & Direction · Cinematography · Interview · Post-Production
The Brief
HWA stands for high performance in motorsport – shaped by decades of experience, technical precision and an extraordinary history. The film connects this heritage with a look ahead: to a new generation and the HWA EVO.
The Approach
At its heart is the interview with Hans Werner Aufrecht, who tells the story and the spirit behind HWA first-hand. We combine his personal insights with atmospheric footage from development and the workshop – and first impressions of the new EVO.
The Result
A brand film that brings past and future together: the roots of HWA, told by Hans Werner Aufrecht, and the EVO as a new chapter in this story. Motorsport DNA, taken further.
10+
Countries
Brand Film
single source
2025
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Concept & Direction · Cinematography · Interview · Post-Production
