Case · Volvo Trucks — FH Aero Electric — 2nd Generation
An electric semi in real-world operation — between country roads, the depot and the charger. Technology told where it happens: on the road.
An electric truck does not sell on battery capacity — it sells by covering the route a diesel covered before it. For the second-generation FH Aero Electric, film and stills were made in real operation: on the road, at the depot and at the charger.
- Client
- Volvo Trucks
- Industry
- Commercial
- Services
- Cinematography · Photography · Post-Production
Main Film (16:9)
Reel (9:16)
The Approach
From the first kilometre to a close look at the details: we followed the Volvo FH Aero Electric from different perspectives — dynamic on the road, close to the driver and focused on the technologies that define the vehicle.
The Result
One film, an accompanying photo series and a 9:16 cut for social media. Three formats, one story: electric mobility that needs no explaining in everyday life — because it simply works.
10+
Countries
Commercial
single source
2026
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Cinematography · Photography · Post-Production
