Case · Strellson AG — Fitguide
Five films, five cuts — fit explained on the body instead of in a size chart.
A fit guide has to answer a single question: how does it sit? For five product groups — trousers, suit, denim, shirt and team jacket — we made one short film each that shows exactly that and nothing else.
- Client
- Strellson AG
- Industry
- Fashion
- Services
- Cinematography · Fashion · Post-Production
Team Jacket
Denim
Pants
Shirt
Suit
The Approach
Neutral backdrop, black and white, no set: everything that distracts is gone.
The model's movement carries the explanation, the typography only labels the terms.
The Result
Five films in a consistent visual language – developed for flexible use in the shop and on the product pages.
Client voice
“Great guy, amazing content — all of it fast and uncomplicated! Florian knows the current trends and adapts brilliantly to every client!”
Nicolai ZereskeHead of Marketing, STRELLSON AG10+
Countries
Fashion
single source
2022
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Cinematography · Fashion · Post-Production
