Case · Bechtel Classic Motors — A 190 SL and Its Owner
A Mercedes-Benz 190 SL, New York and a personal story that goes far beyond the car itself.
A car is rarely just a car. The film follows a Mercedes-Benz 190 SL roadster in the United States and lets its owner do the talking — between shelves of spare parts, a suburban street and a drive out with the family.
- Client
- Bechtel Classic Motors
- Industry
- Automotive
- Services
- Cinematography · Automotive · Post-Production
190 SL
The Approach
Arthur Lih, founder and CEO of Life-Vac, brought the Mercedes-Benz 190 SL roadster that once belonged to Arthur's father to Germany for an extensive restoration. The film tells the personal story behind the car and follows the return of a very special classic to the road.
The Result
Just under seven minutes of film about a special car and the personal story behind it – told calmly, up close and with an eye for the details that make this 190 SL so special.
Client voice
“Dear Florian, thank you for your wonderful work, professionalism, flexibility and the passion you never lose along the way. We look forward to working together again!”
Michelle StürzManaging Director & Head of Marketing, Bechtel Classic Motors10+
Countries
Automotive
single source
2024
Production
After the shoot, the real magic begins: editing, sound, color grading and retouching — the distinctive look that carries the brand.
Credits
Florian Schmucker — Cinematography · Automotive · Post-Production
